About Us

Making Fashion Sustainable & Empowering Lives

Welcome to our website, where we are committed to making a positive impact on the planet and the lives of people in need. We are proud to offer a diverse range of women's clothes that are not only fashionable but also environmentally friendly. By choosing our products, you are not just making a fashion statement; you are contributing to the well-being of our planet and supporting small businesses.

At our company, we firmly believe in the power of sustainable fashion. Our commitment to the environment drives us to prioritize the use of 100% pure natural or recycled materials in the production of our clothing. This ensures no additional chemicals or harmful substances penetrate our products or the manufacturing process, minimizing our ecological footprint. By embracing sustainable materials, we work towards reducing waste and preserving precious natural resources.

By choosing our environmentally friendly products, you are making a conscious choice to contribute towards a healthier planet. The harmful effects of the fashion industry on the environment are well-documented, with excessive textile waste and pollution being significant concerns. By offering clothing made from natural or recycled materials, we aim to tackle these issues head-on and support a more sustainable future.

However, our commitment goes beyond just the environment. We also believe in supporting small businesses and promoting fair trade practices. By sourcing our products from small businesses, we create opportunities for local artisans and entrepreneurs to thrive. Many of our products are handcrafted with care and love, showcasing the talent and skill of individuals who often lack access to mainstream markets. Your purchase not only promotes sustainable practices but also helps provide a livelihood for those who need it the most.

We are passionate about our mission to create a positive impact on the environment while supporting small businesses. By choosing to shop with us, you become part of a larger community working towards a better future. Together, we can make a difference in the fashion industry, proving that style and sustainability can go hand in hand.

Thank you for joining us on this journey towards a planet-friendly, socially responsible, and stylish future. Together, we can save the planet and empower individuals in need, one piece of clothing at a time.

Our Target Market

Our target market is a dynamic group of women between the ages of 33 and 45. These individuals are professionals, typically high-income earners who have established themselves in their careers. They value their free time and enjoy engaging in various activities that allow them to unwind and explore the world around them.

Many of the women in our target market have a passion for travel and outdoor activities such as trail running and mountain biking. They seek adventures and thrill in exploring new landscapes, immersing themselves in nature, and pushing their physical limits. These outdoor pursuits not only provide them with an outlet for their energy but also allow them to connect with the environment and appreciate its beauty.

Despite their active lifestyles, our target market also cherishes quiet nights. They find solace in stepping away from the chaos of everyday life, opting for peaceful evenings where they can engage in personal hobbies. Whether reading a captivating book, indulging in a binge-worthy Netflix series, or simply spending quality time with loved ones, these women appreciate the tranquillity that indoor activities offer.

Another distinctive characteristic of our target market is their interest in staying informed on business and industry-related news. They understand the importance of being up-to-date with the latest trends, market changes, and innovations that impact their professional lives. This knowledge empowers them to excel in their careers and make informed decisions.

What sets our target market apart is their conscious approach to purchasing decisions. While they are not overly brand-conscious, they prioritize value and sustainability. They understand the importance of making responsible choices for the environment and society as a whole. By actively considering the impact of their purchases, they hope to contribute to sustainable practices that protect our planet for future generations.

Our products align perfectly with the values of our target market. Not only do we offer stylish and high-quality women's clothing, but each item is carefully crafted from 100% pure natural or recycled materials. This allows our customers to make a positive impact without compromising their personal style or comfort. By choosing our products, they can confidently support sustainability and contribute to a better future.

We are proud to connect with this incredible group of women who seek a balance between their professional lives, outdoor adventures, and personal interests. Our products and values align seamlessly with their aspirations, making us the ideal choice for women who want to make a difference through their purchasing choices. Together, we can create a world where style, sustainability, and success go hand in hand.

Vision

Making Fashion Sustainable & Empowering Lives

Our vision is to contribute to a responsible and compassionate global society that understands the importance of their choices in sustainability, promoting a balanced and holistic lifestyle, and preserving the Earth for future generations.

Mission

Our mission is to provide women access to good quality sustainable clothing that aligns with their values and budget. We are committed to sourcing our products from suppliers based in the United States, ensuring transparency and supporting local businesses. By partnering with suppliers who have warehouses in the United States, we prioritize speedy delivery, convenience, and a seamless shopping experience for our customers.

We believe that sustainable fashion should not be limited to high price tags. Our mission is to offer reasonable prices without compromising on the quality and ethical standards of our products. By making sustainable clothing accessible and affordable, we aim to empower women to make conscious choices and contribute to sustainability through their purchase decisions. Our mission extends beyond just delivering great products; it's about providing peace of mind knowing that our clothing is environmentally friendly and socially responsible.

These products are selected for customers who enjoy good quality items that want to be stylish but are not particularly tied to making their purchase decisions based on popular brand names, which often cost significantly higher.

Our Story

In January 2023, a new business was born under the visionary leadership of Anzél Venter. After dedicating several years to public service within the Western Cape Government in South Africa, specializing in various economic sectors, investment promotion, green economy, and small business development, Anzél decided to embark on a new entrepreneurial journey. With a wealth of knowledge, skills, and qualifications, she resigned from her management position to start a dropshipping company, servicing customers in the United States.

Driven by her experiences in the public sector, Anzél recognized the vital role that the private sector plays in creating jobs and making a difference in people's livelihoods. She understood that governments often face limitations in terms of budgets and capacity when it comes to fully supporting and empowering businesses. With this insight, Anzél seized the opportunity to test her expertise, skills, and passion for sustainable commerce by establishing her own business.

Our company is founded on the belief that the private sector can play a transformative role in the well-being of a country, fostering economic growth and providing opportunities for individuals to thrive. Through our dropshipping model, we can efficiently connect customers in the United States with high-quality, sustainable women's clothing sourced from suppliers based in the United States. This ensures speedy delivery, convenience, and a reduced carbon footprint.

Anzél's dedication to sustainability, combined with her knowledge and experience in economic sectors, investment promotion, and supporting small businesses, positions our company as a catalyst for positive change. By embracing the power of the private sector, we aim to contribute to job creation, economic development, and sustainable practices.

As a new business, we are excited to embark on this journey and make a lasting impact. With a customer-centred approach, we seek to provide a seamless shopping experience, offering affordable and environmentally friendly options to our customers. Above all, we are committed to making a difference in the lives of individuals, communities, and the planet through our responsible and compassionate business practices.

Join us on this exciting adventure and be a part of our story as we strive to create a brighter future, one garment at a time.

Our Team

Our team is led by the esteemed Anzél Venter, whose remarkable 15-year career within the Western Cape Government in South Africa has provided her with invaluable experience in running and developing projects and programs across various economic sectors. With expertise in the Green Economy, Business Process Outsourcing (BPO), ICT, and Finance and Business Services, Anzél has played an instrumental role in driving sustainable growth and promoting economic development.

Anzél's extensive knowledge extends to local economic development initiatives, small business development, and municipal plans, making her a valuable asset to our team. Her academic achievements are equally impressive, having completed qualifications at the University of Stellenbosch. She holds a Bachelor's degree in Economics, a Master's degree in Political Management, a Master's degree in Business Administration (MBA), and a Master's degree in Management Coaching.

In her spare time, Anzél enjoys spending quality moments with her family, exploring the beautiful wine farms in the region, and engaging in outdoor activities such as mountain biking and trail running. Her passion for growth and learning is evident in her continuous self-development pursuits, always seeking new knowledge and skills to further enhance her capabilities. An avid reader, Anzél often immerses herself in books and enjoys watching documentaries on intriguing subjects like history and forensic psychology.

Creating a warm and loving home, Anzél shares her three-bedroom house with four rescue cats, Zula, Nala, Zara, and Chai. Their presence brings joy and companionship to her life, reflecting her compassionate and caring nature.

Anzél's extensive professional experience, impressive qualifications, and genuine dedication to personal growth enrich our team's capabilities and drive our commitment to excellence. With her visionary leadership, we are poised to make a significant impact in the world of sustainable fashion and contribute to a better future for our planet and its inhabitants.

Our Core Values

We commit to running our business and providing customer services based on these core values.

Honesty

We commit to operating our business openly and transparently. We'll keep our customers updated about their orders and any questions promptly and consistently. Communication, feedback, and services will always be honest and accurate to our knowledge.

Respect

We believe in humility and sensitivity to our customers, partners, and team. We commit to aligning our services to the mantra of “treating others as we want to be treated” With respect comes honesty, transparency, and trust, which form part and parcel of our core values.

Hard Work

We believe in hard work, especially when it will make a difference in someone and our lives. Hard work is what sets one apart and delivers on commitments. Hard work does not have specific working hours, and we commit to doing what needs to be done to achieve our goals. By supporting a business that works hard, you are assured that they will also work hard for you.

Accountability

This core value is important to us as a business, and we believe society should be more accountable for its actions. Being accountable and taking responsibility is not a weakness but a strength and shows leadership. Making mistakes is inevitable; how you react and address them distinguishes you from those that blame others. Taking control and finding solutions fosters trust and confidence. We commit to taking responsibility for our actions (and inactions) and, by doing so, will do everything in our power to address those challenges for a better outcome.

Fairness

This core value aligns with all values mentioned thus far. We commit to treating everyone with the common decency we all deserve and expect. We commit to listening and acknowledging people and operating our business on fairness.

How we do business

LeLux Shop operates on the dropshipping business model. The platform we use is Shopify. Please read here if you'd like to know more about Shopify.

In addition, the suppliers we use are from Spocket. Spocket is a service linked to the Shopify platform that enables retailers to source suppliers with high-quality products worldwide. However, 80% of those products are from the United States and the European Union.

The benefit of using Spocket is that they have an application process for suppliers and monitor their suppliers for quality services and products. They have extensive criteria before suppliers may join their platform; thus, when buying from a supplier from the Spocket platform, you can be assured they have been quality checked. For example, the products they provide must be high-quality products. The following groups of products are not permitted on Spocket: Nutraceuticals, pseudo-pharmaceuticals and other products that make health claims that have not been approved or verified by the applicable local and national regulatory body, legal substance that provides the same effect as an illegal drug (e.g., salvia, kratom), or any equipment designed for making or using drugs, such as bongs, vaporizers, and hookahs.

In addition to the quality check on the product, they also need to manufacture their products or hold inventory of their products in their warehouses. Resellers need a list to qualify as a supplier.

LeLux Shop’s suppliers are from the United States or have warehouses there. LeLux Shop also only serves United States customers. We want to offer speedy shipping and the best customer care for our US-based customers.

Where we do business from

LeLux Shop is based in the beautiful city of Cape Town, South Africa. From here, we run our online operations, such as marketing, sales, customer service, business strategy, planning, etc. However, our suppliers and customers are based in the United States of America.

Our physical address:

LeLux Shop
10 Bayford Bend
Parklands North
Cape Town, Western Cape
7441

Tel number: +27 677441311

Email: info@leluxshop.com

Website: https://leluxshop.com/

Facebook: https://www.facebook.com/profile.php?id=100083723762806

Instagram: https://www.instagram.com/indulge_leluxshop/

Please sign up for our mailing list for updates on new products, future promotions, campaigns and competitions.

Also, like and follow our Facebook page, where we list our products as well.